![]() ![]() Its upper was composed of nylon and synthetic felt, with a leather version being released in 1988. It was marketed for running, which would continue to be the case for new Air Max designs until 2018's Air Max 270. Released in 1987 as simply the Air Max, the Air Max 1 was the first shoe ever to employ Max Air technology. Models Nike Air Max 1 Nike Air Max III (90) Nike Air Max 180 Nike Air Max 93 Nike Air Max 95 (1995) and Nike VaporMax 95 (2018) Nike Air Max 97 Nike Air Max Plus TN Nike Air Max 360 Nike VaporMax Nike Air Max 270 Nike Air Max 720 Air Max 1 Even used shoes were in demand, and fakes also became a problem. The extremely inflated prices of the shoes led to a rash of muggings in the normally-peaceful country wherein Air Max wearers were attacked and their shoes were stolen. In the mid-1990s the line, particularly the Air Max 95, experienced such a surge of popularity in Japan that it led to a phenomenon known as "Air Max hunting". Certain Air Max models are coveted among foot, sneaker and sportswear fetishists. The line of sneakers is popular amongst many subcultures, for example hip hop and gabber. The size, design, and number of air units varies within the product line the "retro" Air Max 1 simply includes one small unit under the heel, while in the contemporary Air VaporMax, effectively the entire midsole is composed of air units with no conventional foam present. The effectiveness of the technology for this purpose is disputed nevertheless, the shoes enjoy consistent popularity, especially among sneaker enthusiasts and collectors. Referred to as "Air units" or "airbags," their stated purpose is to provide superior cushioning to traditional foam while also reducing weight. As the name indicates, all Air Max shoes feature one or more translucent pouches of pressurized gas embedded in the midsole and visible from the outside of the shoe. In 1979, he patented a design using polyurethane sacs filled with pressurized inert gas, and Nike has been using some version of this design ever since. Frank Rudy, an aeronautical engineer, first brought the idea of an air-cushioned sole to Nike in 1977. Overview Sylvia Fowles wearing Nike LeBron 15 Air Max (2018) Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. ![]() Click on the different category headings to find out more and change our default settings. ![]() Because we respect your right to privacy, optional cookies are not set unless you enable them. We would like to set optional cookies to give you a better user experience and to assist us in understanding how visitors use our site. We use Strictly Necessary cookies to make our website work. The information does not usually directly identify you, but it can give you a more personalized web experience. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. ![]()
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