Although the company signed a deal to open 15 franchise stores in the Northeast with many more in the Southeast, the chain was not near the goals publicized earlier. įrom 1994 through 1998, Del Taco shrank and then grew. Also, Del Taco had been sued for $3 million by a former supplier. They also attempted to negotiate lease reductions on other high-cost sites. Although renovations were made to keep Del Taco profitable, the company continued to pay rent on several unprofitable outlets that had been closed. ĭel Taco filed for protection in 1993 under Chapter 11 in U.S. Louis, Missouri and the Northeast Corridor. The first new markets it sought were Las Vegas, Nevada St. Later that year, executives announced plans to expand the chain to 500 stores by 1995, and to add another 225 by 2000. These colors represented the primary ingredients of Del Taco food: cheese, lettuce, and tomatoes. In place of the orange and blue sunset, there was a yellow sun that rose over green mountains against a red background. The company presented its Concept 2000 restaurant design, and in August 1992 introduced its new logo. Del Taco launched a $14 million program to redesign its restaurant exteriors, kitchens and corporate logo. Grace and Company, and was able to expand outside of California. In 1992, Del Taco recaptured exclusive rights to its name from W. His team launched efforts to grow the brand's image while improving the total customer experience. Moriarty joined Del Taco as CEO, soon becoming the owner of the brand in conjunction with his management team. The one with the Lincoln Avenue address was formerly a Naugles. In Orange, two Del Tacos are across the street from each other on Tustin Avenue. The one at the 22401 El Toro Road address was formerly a Naugles. In Lake Forest, California, there are two Del Tacos directly across the street from each other on Trabuco Road and El Toro Road. In the 1980s, Del Taco began to stay open all night. With the merger, Del Taco increased in size, and spread as far east as Hickory, North Carolina. He was the mastermind behind the purchase of the rights to expand Del Taco throughout the US in 1977. Anwar Soliman was instrumental in the move. In February 1989, Del Taco merged their restaurants with the 171 Naugles' Mexican fast food outlets. In 1981, Del Taco had approximately 350 restaurants (located almost exclusively in California). In 1977, there were 50 Del Taco restaurants. of Dallas, Texas, and a new subsidiary, DTG Inc., to oversee the fast food chains it was acquiring. Grace, primarily a chemicals company, founded a new company, Del Taco Restaurants Inc. The new owners sold the exclusive rights to use and develop the Del Taco name throughout the US (excluding California Eugene, Oregon and Yuma, Arizona) to W. In 1976, Hackbarth and Jameson sold Del Taco to a group of investors. By that time, the company opened a new restaurant every month. In 1973, the company dropped "Casa" from its name and Red-E-Food Systems became Del Taco, Inc. Naugle left the company early in the decade to start Naugles. In 1967, Del Taco introduced their bean and cheese burrito with green or red sauce. That same year, the original Del Taco sun logo was created. In 1966, the trio founded Red-E-Food Systems, Inc., with the idea of franchising the Del Taco brand. Dick Naugle, who installed the kitchen equipment in the Corona store, was impressed by the design and joined Hackbarth and Jameson in the fledgling business. Success of the first restaurant led to two in Barstow, one in Needles, and a fifth restaurant in Corona (the first Del Taco with a drive-through window). On the first day of business, Del Taco made $169 (the equivalent of $1,595 in 2022 ). The first Del Taco restaurant was opened by Ed Hackbarth and David Jameson in Yermo, California, on September 16, 1964, under the name "Casa Del Taco". Del Taco has approximately 600 locations in 16 US states.Ī Del Taco restaurant in Las Vegas, Nevada History 1960s The acquisition was finalized in March 2022. On December 6, 2021, Jack in the Box announced it was acquiring Del Taco for $12.51 per share. Del Taco is led by Brand President Tom Rose, and is headquartered in Lake Forest, California. is an American fast-food restaurant chain that specializes in American-style Mexican cuisine, as well as American foods such as burgers, fries and shakes.
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