I have a long list of questions I go through with them to understand their business and target audience better. Liam Carnahan, the Content Strategist at Inkwell Content, says, “I typically spend about two to three hours on a call after signing a client. That’s how the copywriter clarifies your audience’s pain points and figure out how your offering can help. Experienced copywriters often hop on discovery calls to understand your business, audience, and goals. Scope of the Copywriting ProjectĪll copywriting projects are not equal. That drives the website copywriting rates of these projects through the roof. A direct response copy needs lots of research time for you to get the best result. In other words, as the project gets more complex, the number of writing hours increases.įor direct response copywriting projects, this time gets significantly longer. But here’s the interesting part – 29% of the writers say this time “depends” on a client’s niche or business. However, all copywriting projects are different and have a varied turnaround.įor instance, a survey I conducted on LinkedIn shows 33% of professional copywriters research and write a 1000 words blog post in 6 to 8 hours. Many website copywriting projects require a bazillion amount of research and writing. Why? Because Carline has lots of enhanced skills and credibility which was amassed over the years. So you should expect Carline’s website copywriting rates to be higher than many experienced folks in the industry. To illustrate, Carline Cole has 30+ years of direct response copywriting experience in the alternative health field. There are tons of experienced website copywriters on the internet. Working with experienced copywriters is your best bet to get copy that converts plus, you skip the hassle of revising unusable first drafts. But sometimes, affordability could result in endless revisions that fail to hit the mark. You may want the most affordable website copywriter, and I get it. Several copywriters with many years of experience are insanely expensive but more reliable. Other specialist copywriters are health website copywriters, legal website copywriters, manufacturing website copywriters, SaaS website copywriters, and more. That’s what allows them to deliver quality copy quickly. Why? Because you’re paying for the years it took the copywriter to improve the skill. Specialized copywriters like Kristen could have a faster turnaround because they wine and dine writing industry-specific copy regularly.ĭoes faster turnaround equal a cheaper website copywriting rate? Nah. In other words, her website copywriting service is in sync with her entire background. in Natural Health, previously operated as a natural foods chef and consultant, and co-owns a soil consulting company in North Carolina. She’s a terrific website copywriter immersed in the natural health industry. They are primarily specialists, niched, study your target audience every day, have a firm grasp of your industry’s lingos, and thoroughly understand how to move your readers from casual onlookers to buyers. Website copywriters with a background in your industry/niche/business usually charge higher website copywriting prices. You’ll also uncover the pricing models used by website copywriters, and the rates of beginner to expert writers according to a survey I conducted. In this post, we will dive into how these factors affect the website copywriting rates of writers. The background, experience, project complexity, portfolio, and your industry are some factors that influence a writer’s website copywriting rates. While some website copywriters charge $60 per page for SEO blog posts, others charge $500+ per page. As a client, the price disparity makes selecting the copywriter who will give you a bang for your buck difficult. This situation plays out every time, regardless of the copywriting deliverable. It’s a tough decision, right? You’re not sure whether to opt for the cheaper or expensive writer. Imagine you request the website copywriting rates of four writers.
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